Nature as inspiration. As an inexhaustible source of effectiveness and creativity, it is key to our vision of cosmetics.
Innovation as a motor. Since its creation, NUXE has had its very own R&D laboratory. Today, there are 32 patents in submission and others are being studied.
Evaluation as standard. A product is only launched if its safety and effectiveness are proven through rigorous testing and objectives carried out under dermatological supervision.
Accessibility as a major focus. The most effective treatments are not always the most expensive. I therefore strive to offer consumers high-performance products at the right price.
Sensoriality as a foundation. In order to blend effectiveness and regularity of use, I am very conscious of creating delightful textures, delicate fragrances and enchanting names.
NUXE has become the natural origin cosmetology brand that combines performance and pleasure, and one of the best-selling* brands in pharmacies and parapharmacies in France.

NUXE's DNA is the marriage of high rigor and a touch of poetry.